Investing in
Regulated Businesses
And British Sky
Broadcasting
The visible hand of the regulator,
image courtesy Wikipedia
The
water and energy regulators discussed in the last two articles take a logical,
generally long-term approach, to controlling their respective industries. The
Office of Communications (Ofcom) lives in a very different world. Ofcom
regulates the TV and radio sectors, fixed line telecoms, mobiles, postal
services, plus the airwaves over which wireless devices operate. With 735
employees and a budget of 120 million pounds paid for by the industries it
controls, Ofcom has the resources to get into every corner of each of
its markets. Consider four recent pronouncements from its website:
1.
11 July 2013 - Ofcom announces new prices for landline and broadband
prices. Prices are to fall by between Consumer Price Index (CPI) - 0 to CPI -
12% per annum.
2.
3 July 2013 - Ofcom announces that switching fees between broadband
suppliers will fall from 50 pounds to 10-15 pounds.
3.
13 June 2013 - Ofcom decrees that there must be a post box within 1/2
mile of at least 98% of all 'delivery points', understood as being letterboxes
of addresses.
4.
17 May 2013 - Ofcom announces that, in addition to monitoring the number
of subtitles on TV, it will begin producing subtitle quality reports every 6
months.
No
economic justification is given for any of these diktats.
Other
recent announcements by Ofcom include research into nuisance calls, the
award of the re-advertised FM local radio licence for Warminster, research into
online password security risks, and a request to the UK’s advertising
regulators to review the rules that limit children from being exposed to
alcohol advertising on TV. After 50 rounds of bidding (yes fifty) for the 4G
mobile auction, Ofcom names the four winners. They paid 2.3 billion pounds
that will be recouped by these firms via higher charges from their customers. Large
firms caught up in Ofcom's web include BT, Vodafone, ITV, BSkyB, and the Royal
Mail.
Ofcom
promotes competition by forcing companies in monopoly businesses to let other
providers access to their markets via wholesale pricing.
1. BT
was forced by Ofcom to create Openreach, which gives competitors access
to its fibre optic super-broadband network. This is costing BT 2.5
billion pounds and it is a national objective for both the past and present
governments. Ofcom controls both retail and wholesale broadband pricing.
2. Ofcom
is arbitrating a complaint by BT that BSkyB is not giving it fair
access to its Sky Sports 1 and 2 channels. The outcome of this dispute will
have long-term repercussions on the business of both companies, though BSkyB
can only be the real loser.
Unlike
Ofwat and Ofgem, Ofcom has generally discarded the use of financial
returns of the businesses under its control. While this disinterest in return
on investment gives greater leeway to these companies, it also allows Ofcom
to take decisions, which could prejudice the company concerned.
Any
investor considering the purchase of shares in any company subject to Ofcom
would be wise to:
1.
Review recent Ofcom research papers and decisions. These are available
from Ofcom's website.
2.
Imagine how Ofcom might regulate new activities. Regulators become more
controlling as they age.
3. Prior
to the initial public offering by Royal Mail, Ofcom is already working
out how it should be controlled.
4.
Listen to the concerns voiced by politicians. Ofcom, like other
regulators, has a sensitive ear to its political bosses.
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British Sky
Broadcasting (BSkyB)
BSkyB
has built up a 13-billion pound business from providing TV coverage of
sports that previously cost the viewer nothing. The company has 10.8 million
household subscribers that provide 82% of its revenue. This is a classic
subscription business. The company has spent large sums to set a new market in
sports and to build up a subscriber base by offering a unique service - TV
sports and entertainment channels not available on Free TV. BSkyB
cross-sells other services, presently broadband, telephone and betting.
Advertising completes the revenue stream.
Revenue
sources are:
1. Subscribers
to the TV and broadband service paid 5.6 billion pounds in 2012. These revenues
have been growing by 10.3% per annum since 2008.
2. Wholesale
revenue from third parties, competitors such as Virgin Media and BT, that paid
351 million pounds in 2012. These have been growing by 18% p.a. since 2008.
3. Advertising,
440 million pounds in 2012, which has been growing by 5.8% p.a. since 2008.
4. Installation
revenues of 98 million pounds that have been declining by 22% p.a. in the last
5 years.
5. Other
revenues, such as betting, that amount to 309 million pounds. This has been
growing by 8.3% p.a.
BSkyB
has more than twice the number of subscribers of its nearest competitor, Virgin
Media (recently acquired by Liberty Global). The company has an
excellent record of earnings and cash generation. Consider:
1. Earnings
per share have increased by 16% p.a. in the last 4 years.
2. Net
margins (profit before tax/revenues) were 18% in 2012.
3. Return
on capital employed (debt + equity) is currently running at 26%.
4. 5-year
operating cash flows (after deducting capital expenditure and interest
payments) totalled 3.4 billion pounds, twice covering the dividend payout and
leaving 1.7 billion for share buybacks, acquisitions and debt reduction.
5. BSkyB
bought back 697 million pounds of shares in 2012 and it has announced a
further 500 million buyback for 2013.
6. Net
debt of 1.3 billion pounds in 2012 could be paid back with 1.3 years'
operating cash flow.
7. The
balance sheet is clean of defined benefit pension scheme liabilities.
BSkyB
shares (in blue) have handsomely outperformed the FTSE All Share (in green) in
the past 5 years:
Graph
courtesy of Yahoo, click to enlarge
BSkyB's shares, currently at 842p,
are valued on a forward price earnings ratio of 14 and a forward yield of 3.5%
(the year-end is 30 June and results will be announced shortly). My
valuation model values BSkyB shares at 1100p.*
*Earnings per share growth 10%, return on capital employed 26%, an
average PE ratio of 17, and 12.2% discount rate based on BSkyB's cost of debt
of 5.2% plus 2% for operating risk and 5% as a margin of safety, for the years
2014-18.
Liberty Global valued Virgin Media
(acquired February 2013 for 15 billion pounds) at about twice the current value
of BSkyB:
Valuation
|
What Liberty paid
for Virgin M.
|
BSkyB at 842p
|
Price/earnings
|
57 times
|
16 times*
|
Price/revenues
|
3.7 times
|
2.0 times*
|
Price per
subscriber
|
3,400 pounds
|
1,250 pounds*
|
*For the year
ending 30 June 2012
The
low price put by the market on BSkyB shares is probably due to the Murdoch
effect. The Murdochs are mistrusted in the UK and the Murdochs control 39% of
the voting stock in the company. James Murdoch is a director (he stepped down
from being Chairman). In June 2010, News International offered 700p for the
shares in BSkyB and the Board replied that it would not sell for less than
800p. News International pulled out of negotiations at the time the phone
hacking scandal by newspapers owned by News International caused a public
outcry in the UK.
Other
factors counsel caution:
1. BSkyB's
credit rating is BBB+ (S & P). This is only three notches above junk.
2. Ofcom
and BSkyB are at loggerheads about what competitors should pay for access
to BSkyB's sports channels. The issue is currently with the Competition
Appeal Tribunal. An adverse ruling would have an adverse effect on BSkyB's
business.
3. Liberty
Global's recent acquisition of Virgin Media at a fancy price must now be
justified. BSkyB subscribers and BSkyB ties with the sporting
world will be two of their targets. The new CEO of Liberty's Virgin Media
subsidiary is a former BSkyB executive.
4. BT has spent close to 1 billion pounds to compete with BSkyB's football offering.
4. BT has spent close to 1 billion pounds to compete with BSkyB's football offering.
5. Improved
technology could cause BSkyB's satellite dishes and boxes to become
redundant.
[NOTE: the next article will appear on 7 August]